Been in a coma for 15 years?

That’s what it is like if you haven’t mastered using email in your business yet.  The good news is other ways of doing things are just here, and you have another chance to get it right. Brought to you by www.Socialnomics.Com

Text excerpts:

  • By 2010 “Generation Y” will outnumber baby boomers.
  • 96% of them have joined a social network.
  • Social media has overtaken porn as the number one activity on the web.
  • One out of eight couples married in the US last year, met via social media.
  • It took 38 years for radio to reach 50 million users; 13 years for TV; for the Internet, four years. Facebook added 100 million users in less than nine months.
  • If Facebook were country, it would be the world’s fourth-largest.
  • 2009, US Department of Education study revealed that on average, online students outperformed those receiving face-to-face instruction. One in six higher education students are enrolled in online curriculum.
  • 80% of companies are using LinkedIn as their primary tool to find employees.
  • The fastest-growing segment on Facebook is 55 to 65-year-old females.
  • Ashton Kutcher and Ellen DeGeneres has more twitter followers than the entire population of Ireland, Norway and Panama.
  • 80% of twitter usage is on mobile devices people update anywhere, anytime — amazing what that means for bad customer experiences.
  • Generation Y and Z consider e-mail passé — in 2009, Boston College stopped distributing e-mail messages to incoming freshmen.
  • YouTube is the second largest search engine in the world, with 100 million videos.
  • Shown in studies to be more accurate than Encyclopedia Britannica, Wikipedia has over 13 million articles, 78% of which are non-English. If you were paid one dollar for every time an article was posted on Wikipedia. You would earn $156.23 — per hour.
  • There are over 200 million blogs with over half the bloggers posting content or tweeting daily.
  • 25% of search results for the world’s top 20 largest brands are links to user-generated content. A third of bloggers post opinions about products and brands.
  • 78% of consumers trust your recommendations; only 14% trust advertisements.
  • Only 18% of traditional TV campaigns generate a positive ROI. Hulu [Television show archive] has grown from 63 million total streams in April 2008 to 373 million in April 2009. 70% of 18 to 34-year-olds have watched TV on the web. Only 33% have ever viewed a show on DVR/TiVo. 25% of Americans in the past month said they watched of short video — on their phone.
  • 24 of the 25 largest newspapers are experiencing record declines in circulation.
  • More than 1.5 million pieces of content (Web links, new stories, blog posts, notes, photos, etc.) are shared on Facebook — daily.

Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertisers.

Kinda changes things for nearly every business, doesn’t it?

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