SPAM and the Better Business Bureau

I got spam with a tagline for Benchmarkmail.Com:

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Hope to hear from you soon,
Alex Moore and International Traders LLC
P.S. It is not SPAM. It is legal advertising campaign, which is legally
working with users who agreed to receive paid advertisments. For more
information – please, refer to www.benchmarkemail.com

[/SIZE]
And when I went to their site, I see the familiar “BBB Reliability Seal” … hmmmph. So I clicked on it just for laughs and found on their report of this business the following.

Nature of Business:
This company’s nature of business is providing the sales of legal forms and agreements.

There seems to be a strong disparity between what the company does and what the BBB lists them as doing. Screenshots of both sites attached.

I’ve dealt with the BBB before, and therefore am not surprised.